Does Email Marketing still work?
Even in a spam-polluted ebusiness world, email marketing works.
If done correctly, email is one of the most effective forms of online marketing available.
Best practice email marketing harnesses the power of the Internet to create and nurture individual relationships. It lets you stay in contact with your audience rather than wait for them to get around to contacting you.
Why email marketing works?
* It’s cost effective – While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for cents not dollars.
* It’s immediate – Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
* It’s relevant – Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
* It’s completely measureable – More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.